Love Island’s Adam Collard reveals huge new tattoo

The Newcastle-based gym owner's latest pics showed him relatively covered-up as he modeled a black top and jeans while posing in a car park.

Yet the scoop neck hung low enough to reveal Adam's new inking - the word 'passion' - printed just under his collarbone.

One fan was quick to ask: "New tattoo?"

Another commented: "✨ love that new tattoo ✨," while a third put: "Good Lordy."

Adam brokeup with Love Island ex Paige earlier this year.

Previously he appeared to suggest he had paramedic Paige's name tattooed on his neck - but all was not as it seemed.

In fact it was just a joke made by Paige, 24, as they visited the tattoo parlour together.