Actor May Rudolph will replace M&M Spokecandies.
Source: Mars (L) | Getty Images (right)
Candy maker Mars is replacing its M&M “spokescandies” with actress Maya Rudolph after facing criticism from the right over her mascot’s makeover.
The spokespersons are a team of cartoon M&M mascots who have represented the brand in commercials and other marketing materials. since 1960. At the beginning of last year, the candy brand updated cartoons and their marketing, renaming each pet with a new backstory, clothing, and personality to be more inclusive.
He green m&m, for example, had previously come under fire for being marketed as too sexy, so the company swapped its knee-high heeled boots for pumps and placed more emphasis on its feminist values. “Orangebecame an anxiety-ridden mascot, and the company added a new purple m&mwhich was designed to represent inclusion.
The rebranding caught the eye of conservatives, including Fox News host Tucker Carlson at the time of the update and again in recent weeks, with some claiming the makeovers were another example of a liberal agenda going he had gone too far.
“In the last year, we’ve made some changes to our beloved spokespersons. We weren’t sure if anyone would notice. And we definitely didn’t think it would break the internet,” M&Ms said in a statement on Twitter on Monday. . “Now we get it, even a candy shoe can be polarizing…Therefore, we’ve decided to go on an indefinite hiatus on candy spokespersons.”
M&Ms did not immediately respond to a request for additional comment.
Rudolph will take the place of the iconic mascots just before the key advertising event of the Super Bowl: “I am a lifelong lover of sweets, and I feel that it is a great honor to be asked to be part of the campaign of such a legendary brand “. He said in an interview with today’s program Monday.
Rudolph’s representatives did not immediately respond to a request for comment.
#MMs #pulls #spokescandies #wake #outrage