One of the biggest box office flops of 2022 was “terror on the prairie”, the western produced by Ben Shapiro starring Gina Carano. It marked Carano’s first major role since he was fired from “The Mandalorian” for a series of social media posts that many considered anti-Semitic. The film only grossed $804 during its one-day theatrical run despite the star power the actress might have on the political right.
The film was meant to be part of the daily wireThe stated strategy of making films that entertain audiences without what they see as overt messages, but also without being explicitly conservative.
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“We’re creating entertainment content first, challenging content, adult content,” Daily Wire co-founder and CEO Jeremy Boreing said of the company’s film strategy in a recent interview with IndieWire.” The two things that will distinguish [a Daily Wire film] it’s the fact that he talks broadly about values that conservatives are aligned with, not strictly conservative values. We’re not doing the Hillary hard drive story, and we’re not making raggedy football players find Jesus in the third act.”
But while “Terror on the Prairie” represented the right-wing media outlet’s most serious attempt at mainstream filmmaking to date, it failed to resonate with its intended audience. A new story in the av club revealed that there are still some fringe personalities online who thought the film was too “woke”. Many of them took to the comment sections of Twitter and IMDB to complain that the male characters in the film act insufficiently masculine and allow Carano’s heroine to save the day.
For his part, Carano denies having made bad decisions from a moral or economic point of view. In a recent Twitter threadhe defended the actions that led to its cancellation and blamed groupthink among journalists for its downfall.
“I didn’t fumble for the bag, I just didn’t agree with the sell-out narrative, the online mob couldn’t handle that so they petitioned to have me fired and they won. I’m not sorry about that. I stood up for what I think was the right thing to do and the more time passes the better I feel,” she wrote. “The real problem with the stock market is selling out journalists like you, who sold out the United States and stopped asking questions to please a fickle, manipulated mafia. That is what you valued and that will be your legacy.”
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