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‘Avatar 2’ gets ‘massive’ release in China, but relations between Hollywood and China remain rocky: analyst

Disney’s “Avatar: Way of Water”  has been approved for release in China.

Shawn Robbins, principal analyst for Box Office Pro, told Yahoo Finance:

Released in 2009, the original “Avatar” relied heavily on the foreign market and secured $2.74 billion worldwide, making it the highest-grossing film of all time. More than $200 million of his total is from mainland China.

“That market has only grown since then,” Robbins added. “Over the past few years, we’ve seen multiple re-releases of that original film generate significant revenue in China. We really expect this to add a significant amount to Way of Water’s revenue. increase.”

of the sequel reported production budget The $250 million-plus film, pointed out by director James Cameron, is the ‘worst business case in cinema history’ and should be the third or fourth highest-grossing film on break-even alone. .

One risk is the continued tightening of lockdowns amid Beijing’s zero COVID policy. This, combined with the lack of Hollywood-approved films, is weighing on China’s theater ecosystem, according to data from consulting firm Artisan Gateway.

“It’s just the vague side of predicting what’s going to happen in China. There are so many factors involved here, whether it’s box office, government-related, or pandemic-related,” Robbins said. Told.

Box office to welcome re-release of Disney’s ‘Avatar’ (Courtesy of 20th Century Studios)

Hollywood…without China?

Relations between Hollywood and China peaked between 2012 and 2016, but around 2018, the Chinese market began to turn its back on the United States. Assigned to the Propaganda Department of the Communist Party.

Star of ‘Fast and Furious’ last year John Cena After apologizing to China for calling Taiwan a country, he apologized in Mandarin and was placed under strict surveillance, emphasizing Hollywood’s pursuit of profit.

China has long been a major moneymaker in the film industry, but the country increased censorship rules In recent years, major titles such as Disney’s ‘Black Widow’, ‘The Eternals’, ‘Shang-Chi and the Legend of the Ten Rings’ and Warner Bros.’ ‘Space Jam: New Legacy’ have all been released in China. was denied.

US blockbuster rejected Chinese release
US blockbuster rejected Chinese release

Reasons for rejection include anything the government deems inappropriate, such as homosexual depictions or content the government believes violates national values.

“The lesson of the past year or so is that studios [biggest]the most expensive big events may not be released in China,” Robbins said.

‘Spider-Man: No Way Home’ Denied After Producers Refuse to delete Statue of Liberty in cinema, Chinese regulator immediately rejected “Top Gun: Maverick” is due to the presence of the Taiwanese flag on the back of Tom Cruise’s Captain Pete “Maverick” Mitchell’s combat jacket.Beijing not recognize Taiwan as an independent country.

Despite the lack of Chinese releases, both ‘Spider-Man’ and ‘Maverick’ continued to secure global receipts. $1.9 billion When $1.4 billion, Respectively.Hollywood insider sees results big turning point As for the complicated relationship between Hollywood and China.

“The fact that China isn’t that important to Hollywood right now is great for the creative expression of these filmmakers,” said film producer and book author Chris Fenton. “Feed the Dragon” previously told Yahoo Finance Live.

“It is still possible to make films without incorporating Chinese propaganda and stories into them, and if they are relevant and universal in tone, there will be a consumer market. [in China] For future movies,” Fenton said.

Alexandra is a Senior Entertainment and Media Reporter at Yahoo Finance. follow her on her twitter @alliecanal8193 Send an email to alexandra.canal@yahoofinance.com.

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